News from TravelPriceCompare.com:
Southwest Airlines To Expand Operations at BWI
Southwest Airlines is all set to expand its operations at
Baltimore-Washington International Thurgwood Marshall Airport. The airliner is
facing stiff competition from AirTran Airways and JetBlue Airways. The region
has seen a phenomenal growth even in the times of recession. By May, 2010
Southwest Airlines will have 181 scheduled flights from and to the BWI airport
from the current 157 scheduled flights. The airliner is also planning to
schedule a flight from BWI to Panama City.
With an increased competition, consumers are all set to gain from the tussle
on competitive pricing. Already the fares are pretty low and the margins of
operation are cut throat too. With recessionary dip consumers have cut down
their travel. However, with increased traffic BWI has been able to showcase its
high demand and efficiency of operations. This has caused the airliners
operating from BWI to benefit. Primarily the low cost airliners including
JetBlue and AirTran have been able to gain more traction and increase in their
bottom line. With airliners like JetBlue offering tickets from BWI to Boston in
as low as $9.99, competition is set to grow and flourish in the near term.
AirTran has also gained traction in the region; it added several flights to
New Orleans and Indianapolis. Southwest admits that it has seen a growing
competition from low cost carriers. It is estimated that current market share of
Southwest Airlines is around 53%. Southwest has to strategize its pricing and
operations in a better way. BWI is also known as the low cost airport majorly
because of Southwest's major operations.
It would be interesting to see the next steps adopted by Southwest Airlines.
It has a large presence in BWI and surrounding areas, while its competitors have
focused on increasing the baggage price it has kept its old pricing.